These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram. The update, which will take ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

More than 1 billion people use Meta AI every month. We’re continuing to improve the way our AI products feel relevant to you, understand your goals, and help you accomplish tasks more efficiently.

Local searches drive nearly half of all Google queries, and now AI is making it easier than ever for small businesses to capture that demand. Combining local marketing with AI allows small businesses ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out, digital marketing, direct marketing, so many different outreach methods.

Boxed cake mix and required ingredients arranged together on a counter - Arina P Habich/Shutterstock Boxed cake mix is one of those convenience foods that you may not have yet realized is even more ...

Reddit reported its second-quarter earnings on Thursday, and it’s clear that the company’s focus on AI has ramped up considerably. One significant area of investment is growing its advertising ...

MIDLAND BEACH, Staten Island (WABC) -- A small Staten Island business caught up in an advertising case of mistaken identity says it's not only costing them business, but getting them poor reviews ...