Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Singlehood is on the rise. The impacts of technology in the forms of social media, dating apps, and the availability of AI ...

TV's suggestive "Launderette" Levi's advert was first shown 40 years ago, and sales went through the roof. The ad marked a ...

The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab ...

Direct-to-consumer (DTC) drug sales now allow companies to sell prescription and non-prescription medications straight to ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

The Lab offers a notable case study of how station groups are adopting AI in their newsrooms, ad sales and engineering operations ...

AI avatars are digital personalities that act like human influencers on social media sharing content, promoting products, and building followers ...

A Chrome browser extension with 6 million users, as well as seven other Chrome and Edge extensions, for months have been silently collecting data from every AI chatbot conversion, packaging it, and ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The print edition of Merriam-Webster was once a touchstone of authority and stability. Then the internet brought about a ...