As generative AI continues reshaping industries worldwide, enterprises are accelerating adoption across production, ...

When we watch someone move, get injured, or express emotion, our brain doesn’t just see it—it partially feels it. Researchers ...

General Motors has upgraded the performance of a key driving simulator’s motion system and steering feedback system and ...

Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation ...

Her work, through its sustained engagement with memory and the possibilities of the future, stands as a testament to the ...

For more than a century, neuroscience textbooks have treated damaged neurons in the adult central nervous system as a dead end, especially in the delicate circuitry that carries visual information ...

A group of researchers had an AI write a prompt and an AI generate an image, and found only 12 common motifs repeated in ...

Imagine watching a conversation between brain cells, seeing chemical messages pass from one neuron to another. Scientists can ...

It was also a wake-up year for marketers. AI does not advance in straight lines, and stronger models alone do not guarantee ...

Sometimes, you stumble upon an invention that makes you wonder, "How did they even think of this back then?" Some ideas were way ahead of their time, only to be forgotten or overshadowed by newer ...

A new study led by Dr. Jiang Yi from the Institute of Psychology of the Chinese Academy of Sciences has revealed the first ...

My long-term collaborator, professor Charles Spence from the Crossmodal Laboratory in Oxford, told me his neuroscience ...