It's one thing to put sports stars in underwear ads. It's something else to put famous American heroes in them. Jockey, in an outrageous new ad campaign, is taking the celebrities in skivvies concept ...

If you’ve been in a Target store lately and you’re of a marketing mindset to roam around and see what the competition may be up to, you may have noticed something new in the men’s underwear department ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Gentleman, have you picked up a pair of your underwear ...

Getting your Trinity Audio player ready... Men’s underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King ...

Men's underwear turns 75 this month, assuming you consider the dawn of undergarments the invention of the Jockey brief. Call us old school. We consider King Tut and his loincloth, not Jim Palmer in ...

KENOSHA, Wis. -- They gathered, they looked at the camera, and they said, "Briefs!" What else would you say when the occasion is a group photo of the 350 employees of Jockey International Inc., ...

Baltimore Orioles pitcher Jim Palmer was a pioneer of the athlete-as-underwear salesman movement. His tactics were relatively simple, though things like "quality" and "fit" was overshadowed by ...