Will Apple's iBeacon permanently transform how you shop in stores? This largely overlooked feature, a Bluetooth-based competitor to the near-field communications (NFC) technology embraced by companies ...

There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They ...

Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple's iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a ...

Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging. The new system, called iBeacon, is a low cost, low-energy ...

Tired of only seeing adverts 99 percent of the time? While Apple's already announced intentions to take over the final one percent with iBeacon, Samsung's just today getting in on the action. The ...

Apple’s iBeacons will be a boon to retailers who want to target their in-store customers with advertisements and special deals. But while the technology has generated a lot of excitement in the retail ...

Urban Airship is sending out 3D-printed airships with iBeacon modules to companies interested in testing out the technology.Urban Airship BARCELONA, Spain — While companies are still figuring out the ...

This year's SXSW festival in Austin, Tex., will feature more than a thousand iBeacon transmitters onsite, allowing attendees to receive timely, location-specific messages and the ability to connect ...

Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system. So I’m here to turn up the noise on this quiet revolution. You really need to ...

Betaworks-backed Estimote has today announced a partnership with Knoll to bring its iBeacon platform to the office space planning company. Estimote, a Disrupt and YC alum, offers a platform for ...