(AP) - Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

A picture may paint a thousand words, but what effect does a wordless logo have on the minds of busy consumers working on autopilot during a cost of living crisis?

Millennials are accused of many failings, from failure to eat cereal to the destruction of soap bars. (Best quote: “If young adults are not even up to the job of cleaning a cereal bowl, is it any ...

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. SEATTLE — Starbucks customers saw something new Tuesday when they sipped ...

Mastercard dropping its name from its logo demonstrates branding strength most companies lack – and it’s all down to the sustained and consistent use of highly distinctive assets.

Leaning into the “post-text” future, Mastercard announced Monday at the Consumer Electronics Show that it’s dropping its name from the company’s logo. Following in the footsteps of branding legends ...

The multinational company released a statement claiming it was officially dropping the word ‘Mastercard’ from its logo, where it has sat across two interlocking red and yellow circles for the last 50 ...

Starbucks Corp. is giving its siren a facelift. The world’s largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle updates ...

SEATTLE -- Coffee giant Starbucks began using its new logo on all cups and many stores this week, the company reported. The logo, announced by the company in January, drops the words "Starbucks Coffee ...

Mastercard dropping its name from its logo demonstrates branding strength most companies lack – and it’s all down to the sustained and consistent use of highly distinctive assets.