Data, the cliché goes, is the new oil of the digital economy. But Truth{set} co-founder and CEO Scott McKinley wants to know: “Why does no one care about the quality of that fuel?” That’s an issue ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}.

Etched in stone above the main entrance of the main building at the University of Texas in Austin are the words, “Ye shall know the truth, and the truth shall make you free.” The same words were ...