Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...
The explosive growth of video across the enterprise wasn't just because of the increased number of virtual meetings during the COVID-19 pandemic. Video usage has also increased to support virtual ...
What happens in your brain when a short video is so engaging that you watch it all the way through? A 2026 peer-reviewed, preregistered brain-imaging study found that preferred short videos were ...