Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

It’s a little thing, but sometimes the little things in life bring us the most joy. The NBA is bringing back the old-school script logo for the 2022 NBA Finals. THE ...

The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

The look of the NBA Finals got a massive upgrade, going back to the design the league (arguably) never should've dropped to begin with. On Wednesday morning, ahead of the second night of play-in games ...

In the lead up to the NBA playoffs tipping off on Saturday, the league unveiled a new logo for the 2022 Finals. Actually, this new logo was inspired by a previous design that the league decided to ...

Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its ...

Alabama fans are split. Not on the future, which new head coach Kalen DeBoer is attempting to brighten in the wake of Nick Saban’s shocking retirement, but on logos. What is the definitive Alabama ...

The NBA has officially brought back its iconic script logo for the 2022 Finals. In a statement, NBA Chief Marketing Officer Kate Jhaveri said, “The NBA Finals serves as the culmination of our 75th ...

The NBA is turning back the clock for the upcoming playoffs. The league announced the return of its iconic script logo for the 2022 NBA Finals. The logo is a signature look for the league. It first ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The logo incorporates the fan-favorite font alongside the Larry O’Brien Trophy to honor the league’s 75-year history while looking to the future. Official release The 2022 Finals will feature the ...