The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...

Opinions expressed by Entrepreneur contributors are their own. One of the components that typically goes in a business plan is a SWOT analysis. Whether or not you’re in the process of creating a ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...