As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without ...

These days a lot of folks in the SEO world are focused on “user intent” and satisfying the queries that people are using to find what they’re after. They look at everything from user profiles and ...

Before we dive into how search engines rank web pages, let’s stop for a moment and think about why they rank them. After all, it would be cheaper and easier for them to simply display pages randomly, ...

An exploit discovered by Mark Williams-Cook has revealed more than 2,000 properties Google uses to classify queries and websites, as well as specific classifications such as consensus scoring and ...