Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Remember last year how “big data” took over the digital scene as everyone’s favorite buzzword? This year we’re all adding “programmatic” to our mainstay vernacular. Like “big data,” programmatic is ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

The advertising world can be a complex place, mix in a few buzzwords such as ‘programmatic’ and it just got a little more complicated. At Yahoo, we want to bring clarity to advertisers by untangling ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...

Programmatic -- who would have thought that such a simplistic concept could carry such implications to our industry at large. As it turns out, you can’t open a general business paper or a trade ...

After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; and those that are inclusive aren't talking about it.

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music ...