When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...
Microsoft Advertising has announced it will soon begin to allow "phrase match will begin to incorporate behaviors of broad match modifier." This is a similar move Google did back in February and ...
In a previous discussion, we attempted to understand MORPHEMES and their relevance to sentence construction. Today we examine PHRASES and CLAUSES as salient elements of a SENTENCE. STRUCTURAL and ...
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