In this essay we respond to Mari Hatavara's and Jarmila Mildorf's critical engagement with our "Ten Theses about Fictionality." We explain why we find our rhetorical approach to fictionality more ...

We tend to talk about therapy in a very general sense — "I'm in therapy, I'm starting therapy" — so you might not realize how many different types there actually are. Are you doing cognitive ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...