Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Become the new go-to-market authority on your team. Each of these in-depth courses reveals the tactics that will improve your digital marketing results. Hosted by top subject-matter experts and ...

TTC Tour Brands has announced new e-Learning courses for travel advisors. The TTC Tour Brands Masterclass is a complete overhaul of the brands’ training modules, redesigned to be detailed, yet ...