Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

From enhanced store intelligence to personalized apps and integrated online ordering, retailers spent the year shifting from ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer ...

Culver’s last month joined the loyalty program world, having been one of the few large limited-service burger chains to not ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...