There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...