Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Most of us check our gift card balances ...

Sales reps advised buyers to select the ‘unknown’ user category because it might include teens, Adweek reported. Sales reps advised buyers to select the ‘unknown’ user category because it might ...

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and ...

Last week, Google Fi announced that it would be taking advantage of DSDS starting on the Pixel 4 and Pixel 4 XL. In addition to the eSIM, a SIM is required and Google today is making Fi SIM cards ...

Google's Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote "we have no plans to sunset tCPA in 2022" after there were some ...

Google just dodged a massive breakup bullet, and Wall Street’s leaning in quickly. A federal judge ruled that the tech behemoth could keep Chrome and Android and its lucrative revenue-sharing deals, ...

According to TechCrunch, Google is now testing its new same-day delivery service in California’s bay area. The service, called Shopping Express, is currently only available to Google’s employees. But ...

Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market ...