Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...
Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...
EL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced new reporting and automatic optimization features that ...
Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center. Google Ads’ Demand Gen campaigns – once thought of as mid-funnel ...
Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...
AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. More than eight in ten (85%) are adjusting marketing strategies to ...
In a bid to become an ‘industry-first’ platform that specialises only in performance outcomes at scale beyond search and social, Taboola has launched Realize. Realize taps into Taboola’s unique data, ...
In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...
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