The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often ...

You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away managing data infrastructure and building ETL pipelines into data warehouses, ...

Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here A little more than eight years ago, Segment almost died an early death when it seemed to be out of money and ...

These days, Segment CEO Peter Reinhardt can boast that his customer data infrastructure company has raised almost $300 million in venture capital for a $1.5 billion valuation. But he hasn't forgotten ...

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing ...