Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a strong marketing strategy, you may struggle to attract new customers to your ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Are you a print subscriber? Activate your account. By Parker Herren - 6 hours 58 min ago By Ad Age Staff - 9 hours 12 min ago By Brandon Doerrer - 11 hours 34 min ago By Ad Age and Creativity Staff - ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Discover what an Ads Library reveals about your competitors, including ad strategies, targeting patterns, messaging trends, ...

Global network realignments in 2025 led to senior leadership elevations, cross-network role expansions, high-profile exits ...