When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Yellow is a color that tends to divide opinion. Some find it uplifting, others overwhelming. Some avoid it entirely. But whether it makes you smile or wince, one thing is certain, yellow gets a ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually have ...

John Deere has become the stuff of legend since it was created, and it doesn't take a detective to figure out why. Beyond its iconic tractors, John Deere makes several useful products that aren't ...

Editor’s Note: This feature is part of Colorscope, an award-winning series exploring our perception of color and its use across cultures, one shade at a time. See more here. Ever heard that if you ...

If you’ve been feeling sunny-side up lately – at least when it comes to your paint color choices – you’re not alone. Yellow is having a moment. “We’re going to start seeing yellow in the next year and ...