The overall industry average click fraud rate--which represents the number of clicks on online pay-per-click ads that are not legitimate--has jumped, according to a new report from search engine ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Israel-based AppsFlyer has some news for mobile advertisers. “The last ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Creating copy for your pay-per-click (PPC) ads can be daunting. After years of trying out different copy and strategies, I have learned there are a few essential tests to conduct to ensure your copy ...

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining creativity ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Want to spend less for more, get engagement, and follow-up contact info? Then use Facebook click-to-Messenger ads. Learn how to create one here. There’s this one weird trick you can do to totally ...

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you ...