How easy is it these days to determine someone’s class? Would it be how much money someone has in their bank account, what they do for a living or maybe how they spend their free time? The BBC has ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...