When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Take inspiration from the 2023 winners of the TikTok Ad Awards Greatest Performance category, which highlights the brands that have best used the platform to drive lower funnel results. The TikTok Ad ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

With an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before fully considering some key questions. How do you know which one is the right platform for reaching ...

Yango Ads, the ad tech division of Yango Group, has launched its new CPI Plus campaigns in the UAE, offering businesses a ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Does brand advertising generate a credible ROI? How do marketing teams justify spends on content creators to a bottom-line-driven C-suite? How do brands partner with the right creators? Questions that ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. Most visitors to your website are probably not ready to make ...

Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities & more for paid social success. Pinterest is different from other paid ...