Good legal writing is a lot more than simply getting the law right. The year 2025 has been a very busy one for me in terms of drafting legal briefs on some issue or another. This means that not only ...
A large number of creative briefs stink, and clients shoulder much of the blame. That’s the conclusion of a new ANA whitepaper, “Better Creative Briefs,” completed by the ANA Briefing Task Force that ...