UPDATE: June 29, 2010 -- The Ad Lab has just won a first place award from the D&AD competition in London for the Doritos Guardians spot. The BYU Ad Lab has combined ferocious critters with ...
The Center for Cooperative Media at Montclair State University has served as a central connection point, a hub, for New Jersey journalists for 10 years. And in nearly every one of those years, the top ...
NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
LINDON, Utah--(BUSINESS WIRE)--AccessData Group, a leading provider of integrated digital forensics and e-discovery software, has launched FTK 7.0 and AD Lab 7.0, new versions of the company’s digital ...
Nonlinear channels, time-shifting, streaming, mobile and different flavors of VOD have splintered the once-vast TV audience. Fat ratings are no longer enough to coax multimillion dollar ad buys out of ...
In a crowded marketplace, innovative marketing strategies mean the difference between success and failure. For decades, the Kellogg School of Management has been a leader in marketing research and ...
FORT WAYNE, Ind. (WANE) A Fort Wayne ad agency has bought a digital marketing firm based in northeast Indiana. Ad Lab Advertising’s purchase of SociallySeasoned is official as of May 1, 2023. “It was ...
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