Thick strips of soap are smashed and fractured into crisp pieces, releasing sharp, satisfying crackles and soft powdery ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

Heather Feather, “Candy Queen ASMR Role Play for Relaxation” (screenshot by the author for Hyperallergic via YouTube) Sometimes we all just want someone’s gentle, soothing voice whispering in our ear ...

Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What caused you to have such a visceral reaction to ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

A razor-sharp blade glides through layers of green and pink sand, creating crisp textures and mesmerizing visual contrasts.

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Giulia Poerio does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...